Bink extends title sponsorship of Bink Kids Run and Family Run by 5 years

Bink extends title sponsorship of Bink Kids Run and Family Run by 5 years

Le Champion, organizer of the Kika Hilversum City Run, and Bink childcare have extended their successful collaboration by five years. As a result, Bink remains the title sponsor of the Bink Kids Run and the Bink Family Run during the KiKa Hilversum City Run through 2031.

With this extension, both organizations emphasize the importance they place on getting children active and supporting KiKa (Stichting Kinderen Kankervrij). For years, the Bink Kids Run and Bink Family Run have been an athletic and festive part of the event, annually drawing hundreds of young participants and their families to the Marktplein in Hilversum.

Structural contribution to sports and society
With this multi-year extension, Bink emphatically chooses continuity. As an organization that works daily on the development and well-being of children, encouraging sports and physical activity aligns seamlessly with Bink's social mission.
“Movement, fun, and making a difference together for others are central to everything we do,” says Kristel van Ekelenburg, Sports and Exercise Manager at Bink. “The KiKa Hilversum City Run brings that together in a wonderful way. We are proud to remain connected as title sponsor to these special components for the next five years as well.”

Confidence in the future
Le Champion is also pleased with the extension of the partnership. “Bink's involvement goes beyond just naming rights,” says Bryan Weerdenburg, Event Manager of the Kika Hilversum City Run. “Together, we ensure an event where children and families feel welcome and where sportsmanship and social impact go hand in hand. Continuing this collaboration for an extended period provides confidence and room to grow further.”

With the extended partnership, Le Champion and Bink continue to build together on a strong, local event with national appeal. The Bink Kids Run and Bink Family Run thus remain fixed and recognizable parts of the KiKa Hilversum City Run, where enjoying physical activity together for a good cause takes center stage.

Kika Hilversum City Run April 12
Registration for the Kika Hilversum City Run is still open until March 30 or until sold out via www.kikahilversumcityrun.nl